MARKETING PLANS BALLARAT
Your Marketing Plan
Step 1. Set your personal and business goals.
Step 2. Develop a plan to assist in achieving these goals.
Step 3. Put your plan into action.
Step 4. Monitor results to see what is successful.
Step 5. Do it all over again.
Step 1. Goals
What are your Personal and Business Goals?
It has been proven that people in business who write down their goals a more likely to do better than those who don't.
Remember to set goals for six months and one, two, five and ten years. Set your goals and put dates on when you plan to achieve them.
There are Four Key Areas:
Personal Goals
Financial...... Income, Investments, Net Worth, etc.
Recreation...... Hobbies, Holidays, etc.
Community/Spiritual...... Charities, Health, etc.
Personal/Family...... Family Time, Retirement, Fitness, etc.
Business Goals
What are your Business Goals and what are your plans and time frames to achieve them in?
Sales Targets, Growth, Budgets, Capital, Staffing, Profits and Marketing.
Get a clear picture of your priorities.
Does your business have a mission/purpose that excites and motivates you?
What would you like to be remembered for? Business, Charity, or something else? Incorporate this into your business and personal goals.
Step 2. Plan
Do you have a plan to help assist you in achieving your goals?
Consider your Target Market?
Age Range
- Gender
- Income
- Business to Business
- Business to Public
- Wholesale or Retail
- What is Your Market Size?
What are your current expenses and how much can you get from your advertising dollar? Remember to consider unconventional forms of advertising appropriate to your business.
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What is every customer worth per sale? |
Per Month? |
Per Year? |
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What are my expenses per sale? |
Per Month? |
Per Year? |
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What is my profit per sale? |
Per Month? |
Per Year? |
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Annual advertising budget? |
Per Month? |
Per Year? |
Where do I advertise at present?
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Promotional Products |
Expos |
Internet |
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Direct Mail |
Yellow Pages |
Catalogues |
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Radio |
Sponsorships |
Other |
What are the results of this advertising? What advertising worked well?
What products do I wish to promote?
How can I increase the number of times the customer buys?
Where can I expand my business?
What can I do to increase the value of each sale?
What other products or services can I cross-sell to my existing customers?
Talk to your client base and find out the top reasons they use your business. Then take that information and use it to promote your business.
With all advertising you MUST
1. Create curiosity for your product or service
2. Make an offer to your customer
3. Get the customer to act
Why should Action Ads be in your Marketing Plan?
1) We can help with advice on which Promotional Products suit your business and budget.
2) We can help you develop a customer loyalty program.
3) We can show you the benefits of Promotional Products over TV, Radio, Newspapers and Yellow Pages.
Step 3. Take Action
Set your plan in motion.
Test your ideas.
If something is working for your business, keep doing it.
Plan 90 Days in advance with any promotion. Plan annual leave, school holidays and public holidays.
Do I have quiet periods? When am I busiest? Work your plan to stretch every last cent from your budget. Your customers need to know about your promotions for best results.
Make a calendar to keep track of up-coming promotions and prepare for them.
Keep the customer interested by spicing up your promotions.
Step 4. Record Your Results
Monitor the results of your advertising.
Ask your customers how they heard about your business or promotion. Monitor and Record their answers.
Look at your results and decide what you can do next time to improve your next promotion.
Step 5. Do it all over again.
Set Goals, Develop a Plan, Take Action, Monitor Results